Our Story

With a mission that can be summed up in just four words, it may seem unnecessary to have an entire page dedicated to its meaning, but in the meaning lies the heart of SLM. “Premium Breed” is more than just a tagline below our logo. It is the ideology and driving force behind the company. It speaks of the core mission to put quality and design above revenue-driven monotony and to celebrate our followers who have fueled and inspired the SLM culture. It states our appreciation for the innovative minds that dedicate their lives to pushing creative boundaries, physically and conceptually beyond the norm and it’s our commitment to do the same. It is our way of telling you that you are a premium individual.

Built on the notion that conforming is death and individuality is essential to survival, ours is a brand for the Martians, the working class, the dreamers, artists, revolutionaries,leaders, the people 'busting ass' to do whatever they do differently and commit.

Our products are limited runs and made with the highest regard to quality and design. We have the utmost respect for our followers and want them to enjoy the best products we can deliver. Love what you do. Do what you love. We don’t fit in.. we are aliens.. we are Martians!....